I started to play with an idea…
“If Luca was a perfume, what would it smell like, how would it look like?” So, I made a list and made sure it had something warm, mineral and inviting…something salty, smooth, skin-like, clean & very important, amber.
At the end of the day, LUCA is so many things… wood, grass, earth, lightness, citric, concrete, cotton, timeless, minimalism. I’m sure that when an Island like ours comes to mind, the first thing people think of is the beach, and that’s understandable, that’s a fundamental part of our identity, but the mountains are our backbone.
I’m Puerto Rican, and I can tell you that you cannot help but pay homage to the strength of the soil, the greenery and the hundred year old trunks. You cannot not skip a heartbeat when you’re in their grand presence.
Needless to say, Exploration Nº1 has many layers of complexity but entering into this new category - with a naiveté perspective - has its advantages. Working alongside an aromatic laboratory I was introduced to the necessary elements to play. At the briefing I wanted to communicate what LUCA smelled like but after my first encounter the story evolved to enunciate something more intimate and timeless.